Nike although continuous to compete in the global market as the leader in terms of sportswear accessories, Adidas is growing exponentially at the speed of light and gradually coming to the verge of giving Nike a competition. As Adidas, Nike also focuses on football players under its target audience. No plagiarism, guaranteed! After analysing primary data it can be said that, respondents like Nike more than Adidas, and Nike s communication strategies are more effective than Adidas. Nike and Adidas … The founders of Nike were Bill Bower man and Phil Knight. 40 % of respondents prefer and gave an average rate of 6.9 to Adidas because it is cheaper and lighter in weight. 2 Date. Nike on the other end has image of an innovative company who focuses making new innovations and designing new style shoes. Nike and Adidas Compare and Contrast Essay Submitted by : Miss Sudarat Doungbanthao Submitted to : Aj. As Nike s one of the main target audience are football players its key positioning in customers mind is to provide competitive edge; help athlete to perform well. Marketing These two companies sell and offer a wide range of products for the customers and their products offered is mainly on sports wear for men and women. In 2009 the sales percentage of Adidas reported decline in profits. Adidas and Nike both have powerful brands that are sold around the w orld. According to housewife Tanai Cohen, “There are too many new products on the market and it is impossible to find out about them without advertisements. All of the types of sports invented by man have their different rules and regulations. Key findings of Marketing Strategies Adopted By Nike and Adidas after analysing Secondary data ; There are various promotional strategies adopted by Adidas which includes television, internet, billboards and magazines. As compared to Adidas , the price of products of Nike are high. Each individual has its own view. Unsurprisingly, Western Europe is the main market for Germany’s Adidas … Nike 30 % of total sample remembers and likes, TV ad of Adidas because they use well-known celebrities like Beckham, Messy, Kaka etc and they are more eye-catching. We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.co.uk. The products of Adidas are divided in to 3 Categories, Adidas Performance Sports shoes, perfumes, eye wear, Adidas Original Superstar Sneakers, Vintage Clothing, Adicolor Trainers, Adidas Style Caps , Bags , Belts , Hand Gloves Etc, Trainers,BodyCare,Sneakers, Hoodies , Clothes ,Caps , Bags , Perfumes etc. While in 2010 the financial report shows that there is 15 % increase in their sale because of 2010 FIFA World Cup. While to stir up Rational appeal it indirectly compared it s products with other products, the ad might be effective as it shows and considers its products superior in every game as compared to other companys products. All of … Recently in order to improve its brand positioning , it made a deal with NFL by paying 1 billion dollar (approximately) , Nike will produce all the on-field apparels , it will also produce game uniforms and other side line personal apparel and fan gear. VAT Registration No: 842417633. Nike and Adidas have also been the top sponsors in the sports industry. Assignment On Brand Building Nike Marketing Essay History Nike is a major publicly traded sportswear and equipment supplier based in the United States. Recent research founded that Nike scored low rates as compared to Adidas in terms of positioning; this is because they primarily focuses on men, only 10% of female supposed that they would buy Nike sneakers again, while rest of the women likes Adidas because it focuses on both men and women uniformly. Scholars Our academic experts are ready and waiting to assist with any writing project you may have. For example many of the samples said I would go for Adidas because they are cheaper and also I feel myself more comfortable in the products of Adidas, particularly youngsters who are fascinated in playing foot ball because David Beckham wears it. Nike is the relative newcomer, having been set up by Philip Knight and Bill Bowerman in 1971, while German company Adidas is celebrating 70 years in existence in 2019. In contrast, Adidas sponsors professional soccer, tennis, general athletics with mainly clothing. Same as Adidas, it also sells its products online. While they are selling similar products, Nike products are more expensive than Adidas because all Nike brand has high and advance technology. For example, if you’re a women’s size 8 for Adidas, your foot is 9.7-inches long. So for this purpose it opened its shops all around the world. After the software is downloaded, if one points the camera on the markers, one can see virtual 3d Nike T90 boots. No, Nike and adidas do not have the same sizing. In conclusion, Nike and Adidas are both famous sports brand, people usually tend to compare them to each other and got a finally choice but I think price is a vital factor that influences consumers to make the final decision. Different brands, for example, Adidas and Reebok their items are less expensive, hence being progressively assessable to breaking. The two companies have a difference in their market segmentation in that when Nike applies the geographic segmentation to enter the developing markets in other parts of the world, … ... Brands. To assemble primary data a questionnaire was designed which compares both athletic brand Adidas and Nike. While the target audience of both the brands are same as well as the brand building strategy adopted by both the company seems to be same. There are various Pricing strategies which are followed by Adidas according to its product. According to me , the objective of using internet marketing was to attract the younsters who spends more time online than watching TV. Adidas also uses various sales promotion startegies in order to increase its sales, one of the recent sales promotion strategies is adidas coupons and coupons code in which adidas distributes coupons through dealtaker.com in which if a customers code matches with the adidas code , discount up to 30% or more than that will be given by company on various types shoes. Nike was initially started in 1962 as a blue ribbon sports. Company History According to Global Market Shares, Nike is sitting at 31%, while Adidas is estimating about 16% of footwear status. So it was difficult to generalise the information. In addition to these it also cuts down the prices of product during special festivals and events in order to increase its sales or to finish the old stock . Adidas is the Identification of Game It is Adidas' objective to be the chief athletic brand on the planet. 70 % of overall sample remembers and likes TV commercials of Nike because every time they demonstrate foot ball game in a unique and a bit comical way. More recently, both brands … In terms of market focus, Retail is a key focus for Nike in connecting with consumers, both online and in store. On the other hand, Adidas is a worldwide sportwears manufacturer based in Germany and founded by Adolf Dassler on 18 August 1949. Adidas is an older brand as compare to Nike by the date of establishment. With superstar athletes in almost every sport donning the Swoosh logo, it was once the must-have in sports … It grounds them in the present while pushing them ahead into a future. For instance one of the images of Adidas is those who want to wear light shoe should go for Adidas, rather than going for other brands. For TV ads Nike uses various sports channels to promote its products by various celebrities like Ronald no, Renaldo, and Roberto Carlos. Out of total respondents, only 70% of respondents were able to give description of recent ad of two companies out of which 40 % of respondents described Adidass new star war collection, while other 30 % of respondents described Nike s War hawk Matt Scott s No excuses commercial. Whereas, Nike shoes run a half size smaller. From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs. Nike uses various online methods in order to promote its products. 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