The advent of social media has spread veganism in consumers’ minds, not only in their diet choices but also in their pharma, beauty and personal care products. 2 Introduction As consumer trends continue to shift and evolve, they also influence the lives and habits of lottery players. Here are ten areas where consumer preferences are shifting and evolving, based on reviewing more than a … For example, to celebrate Earth Day, Pinterest added products from small to medium-sized sustainable brands onto Pinterest Shop so that customers could locate them easily. Timberland also got active on this year’s Earth Day, releasing their ‘Caring is no longer enough’ ad, as part of their ‘Nature Needs Heroes’ campaigns. Users can learn how to cook street tacos in Mexico, master the art of origami in Japan, spend an evening with a Flamenco musician in Spain… all from the comfort and safety of their own home. Museums around the world, including the British Museum, the Louvre and the Guggenheim, have opened up their galleries with virtual reality tours. Seasonal changes in consumer behavior. Discover what can be learned from 8,000 global survey responses and thousands of social posts. But it’s not just the travel sector paying attention to this trend in consumer behaviour. Choosing clothes that are leather- and fur-free and plastic-free products are now becoming the norm for most consumers. For example, Hyatt, the hotel company, has recently partnered with the meditation app company Headspace to offer free meditation and sleep therapy sessions as part of their. For Gen X, worrying about the health of their parents and the situation their children face is a huge burden. On an annualized basis, that's a 40.6% increase from the second quarter, according to the BEA. For many B2B and tech brands, it’ll be about helping companies and their workforce get the most from remote working. O, ver the month of March, new users on the global language learning app Duolingo increased by 101% (source: Duolingo).Â, Equally, in the US 61% of Boomers revealed they were using delivery services more than before the pandemic (source: National Retail Federation). We use cookies to ensure that we give you the best experience on our website. So, brands should think flexible first when approaching customers in this post Covid-19 world. With life that is becoming more overwhelmed with things to do these days, consumers are choosing simplicity over materialism, even if this would mean getting what they want from the other side of the world. The interest in traditional foods is a sign of new trends in consumer behaviour in the food market implied by a desire to preserve and expose values resulting from cultural heritage. Users also get a 30 day free trial for Headspace Pro.Â. Over the month of March, new users on the global language learning app Duolingo increased by 101% (source: Duolingo).Â. The alcohol brand has gone beyond their traditional offering, partnering with 6 famous writers to produce audio stories inspired by summers before the pandemic. Research from Shekel shows that, 87% of US shoppers would now rather shop in stores with touchless self-checkout capabilities. Â, Other research certainly suggests that a general health-conscious way of living is a key current consumer trend. It provides regular longitudinal indicators and a unique perspective on which changes are temporary reactions to the COVID-19 crisis, which point to more fundamental shifts, and what the consumer post COVID-19 … According to World Bank Data, 9 out of every 10 students in the world has had their schooling negatively impacted by Covid-19. You can unsubscribe from The Smarter Crew marketing emails at any time by clicking the unsubscribe link in the email. For more on shoppable features, visual search and PWAs, make sure to download our report, 2020 Trends: Marketing Trends with a Global Reach. Each episode is released on YouTube on a Friday evening and is followed with a live Q&A following each new episode. Interview With Daniel Araya. Brands can also use VR to allow customers to explore new places and discover new cultures. Which leads us to our next current trend in consumer behaviour…, While online shopping is certainly not a new trend, the demographic of online shoppers, and what people are shopping for online, is shifting significantly across the globe.Â, In China, there’s been a notable change in online shopping behaviours, especially when it comes to groceries. Recent studies carried out in Austria and Germany have shown some changes in consumer behaviour and attitude, especially regarding grocery shopping. This little box has completely revolutionised our buying behaviour. Key opportunities, trends, and challenges Embracing shoppable features on social media – such as Instagram shoppable posts and Pinterest Shop the Look Pins, makes it easy for customers to shop for products via the platforms they love. Post-purchase consumers instead are not only influencing others on what to buy but are also wanting to get involved in product development. Introduction to Consumer Behaviour. In fact, they are referred to by many as ‘savvy’ consumers which equally translates to very demanding, intolerant, impatient and empowered. This eight-part series looks at what consumer, market and industry insights will have the biggest impact. Brandwatch data reveals some of the biggest consumer trends for the auto industry as we head into 2020. These trends respond to changing consumer values and behaviour which is causing disruption for business globally. Another great response to this current consumer trend is Snap’s new Minis for Snapchat. Research from Shekel shows that 87% of US shoppers would now rather shop in stores with touchless self-checkout capabilities. Â, But it’s not just about the short-term impact of contracting Covid-19. Consumers are now actively engaged in services that improve everyday life, which is becoming a form of self-care together with engaging to a more ethical consumerism. Plus, they’ve added a range of online experiences from all around the world. Just think back to those videos of Italians singing to their neighbours in the height of lockdown, or the weekly applause for carers adopted by countries worldwide.Â. Let’s take a deeper look into some booming marks, that have already been left in 2018… Klarna, the payment provider brand, played on the idea of easy and flexible purchasing in its recent launch campaign in the US, featuring the tagline ‘Klarna: Swedish for smoother shopping’. So, what are the current trends in consumer behaviour across the globe? The consumer itself is demanding the highest self-improvement rates from brands, by wanting them to reinvent themselves in all aspects, which is driven by consumer voices, who now have a lot more to say and state, thanks to user-driven two-way communication. For example, they expect relevant promotions, products or services to be offered. Industry News. McKinsey & Company revealed that ¾ of respondents in China want to want to eat more healthily after the crisis. See the ad below. If you continue to use this site we will assume that you are happy with it. They’ve added a local getaway section, making it easy for travellers to discover local AirBnBs. In fact, according to Think With Google, there has been an eight-time rise in searches for “plant-based diets” in 2016-2017 and two times increase in curiosity around “meatless” in 2017 alone.Â, This on-the-rise trend is forcing brands to provide the savvy-customers with the product choices they are looking for and to satisfy the causes they believe in. While Vogue intended the cover, and the magazine’s contents, to spark conversation about mental health, many found the imagery incredibly problematic.Â, So, while now is certainly the time to open up a dialogue about mental health, brands must proceed with extreme care and sensitivity. So, the brands that can create quick and easy e-commerce experiences are set to win. Consumer Trends Report | Q4 2020. Lancôme claims its PWA led to a 36% increase in mobile revenue last year.Â, Another interesting trend which consumers in China turned to during lockdown was livestream shopping (or shopstreaming). If you’d like any help in making your global campaigns resonate during the new normal, feel free to. Or they can look to Byju, a Bangalore-based ed tech company. Timberland also got active on this year’s Earth Day, releasing their ‘Caring is no longer enough’ ad, as part of their ‘Nature Needs Heroes’ campaigns. Today the markets are influenced by a number of variables and technology is one of the biggest indicators that influences how we research, buy and interact with brands and one another. Continuing with the theme of travel, for those still unwilling to risk losing their money on cancelled hotels or flights, local staycations or travel within their own country is the answer.Â. In the past, consumer behaviour was dictated mostly by differences in cultural and socio-economic factors. However, it’s not just about students brushing up on their times tables. This little box has completely revolutionised our buying behaviour. Brands need to show they care for the planet, but, more importantly, they need to act like they care too. Brands should take into account their customers’ mental health, and aim to do what they can to support them. The pandemic’s burden on the retail sector has been massive and there has been much discussion rightfully centered around sales and performance. In fact, The UN has advised governments across the globe to provide mental health support for their citizens at this time.Â, In the US, 22% of people reported that being confined to their house caused them anxiety, 32.7% of those were Generation Z. Consumers want flexibility with their purchases in order to take away the pressure of losing money in a time of recession. Countries that are particularly keen on the idea of domestic vacations include: Australia, China, New Zealand, Poland, and Spain. Even in the tough times. Wearable fitness and health devices combined with advanced biometric technology are also developing this new way of looking after oneself. Brands should take into account their customers’ mental health, and aim to do what they can to support them. These companies will be able to employ resources such as 5G technology, artificial intelligence and the internet of things to help consumers save time, money and be more self-sufficient.Â, The Amazon effect has risen the bar when it comes to extraordinary customer service but also when it comes to delivering what consumers want and as fast as possible. 1 - Customization becoming a priority Consumers increasingly expect brands to provide them with experiences tailored to their individual needs and desires. Consumers are now actively engaged in services that improve everyday life, which is becoming a form of self-care together with engaging to a more ethical consumerism. Only 9% of people are planning on travelling long-haul. These five segments exhibit the consumer trends to a different degree and have the following characteristics: Job security and finances are thus causing this generation a huge amount of stress. According to Gartner, increased time working online is very likely as 74% of companies plan to permanently move towards remote working after the crisis.Â, And it’s not just work. Consumer Behaviour discipline mainly deals with buying decision, and the process leads to this… Get started. In fact, according to. For example, in April, Instagram launched stickers for small businesses to be shared on Stories, including fundraiser stickers, gift cards and food orders. PWAs improve user experience with fast load times and easy navigation. For example, language learning app downloads surged during the height of Covid-19. Consumer Spending Statistics and Current Trends ... so businesses that monitor them can better predict consumer behavior. The Cultural Insight team at Added Value recently conducted research to determine the 2014 global trends as defined by culture. Over the last few years, we’ve seen new platforms embraced, existing platforms evolve, and the way brands utilize social media change to keep up with consumer preferences. Yet, coronavirus has affected the way consumers shop as well in ways that will create long-lasting impacts. As a result, we set 5 trends for consumer behavior by 2019. The stories allow customers on staycation to escape through audio, all while keeping Stella Artois front of mind.Â. This trend of cutting out the middle person is the response to the toxic mode of consumerism that we have been exposed so far. Brands need to show they care for the planet, but, more importantly, they need to act like they care too. Nationwide lockdowns have taught people to appreciate the value of those around them, leading to a more selfless way of thinking. Marketers can learn a lot by looking at online shopping trends in 2020. Visual search is also an exciting e-commerce feature not to be overlooked. With 80% of surveyed people reporting that the health of their friends and family is at the top of their minds, followed by 78% who were most concerned with their personal health.Â, After months of increased hand washing, wearing protective masks and isolating indoors, hygiene will remain at the forefront of everyone’s minds. Schooling too has become an online phenomenon as 1.2B children across 186 countries saw their schools close (source: Unesco). In fact, 53% of mobile visits are abandoned if a site takes longer than 3 seconds to load (source: Think with Google). So, brands should look at developing Progressive Web Apps (PWAS), a website that acts and feels like a regular native app. The rise on app usage and personalisation services has allowed consumers to create ways to research and buy things that are unique for them so that they can be more self-sufficient. Equally, a Covid-19 survey from. We have been seeing this approach especially in solutions such as nutrition, alternative health therapies and fitness which offer consumers a much-needed personalised concept. He revealed that using hand tracking technology allows for the creation of touchless screens. US consumer-segment behavior varies significantly across the next-normal trends. In May 2020, as a huge number of countries continued to follow lockdown measures, the worldwide search for ‘garden’ reached an all-time high on Google.Â, This closeness to nature, and the way in which the natural world has thrived (did you see those dolphins in the canals of Venice?!) We help brands thrive, everywhere. But, with posts about green-washing circulating on social media, brands must be sincere in their promises. A consumer is someone who pays a sum to consume the goods and services sold by an organization. Sponsored. As the mindful consumer is getting more preoccupied about where products are coming from, the request for responsible business missions is increasing, demanding companies to offer more transparency in today’s more competitive business environment.Â, In an era where everything is available, consumers now consider availability the base for their research and shopping. The way people think, feel and, of course, shop has been greatly impacted, and their behaviours will be markedly different for months to come. We have been seeing this approach especially in solutions such as nutrition, alternative health therapies and fitness which offer consumers a much-needed personalised concept. A brand using this trend to their advantage is Lululemon. As technology has driven us to a society that is more productive, more frenetic and more demanding, consumers are looking to spend more on products and services that save them time and it will be technology itself or more specifically the rise in adoption of apps that will continue to drive this approach that blends with the self-sufficiency. This effect has spoiled consumers to the point that they now expect the same level of service and delivery from every brand out there, no matter the size.Â, By submitting this form, you agree that we may use the data you provide to contact you with information related to your request/submission. Consumers are choosing simplicity in everything, even when it comes to making day-to-day decisions. Read our Covid-19 statement. Like many agencies and ad companies, we released our annual marketing trends report in January. Of course, while online shopping is set to boom, there’s still the issue of consumers feeling confident in their purchases. 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