Custom events are just a part of all possible events that you can track with Google Analytics 4. performance. Google Analytics events contains “Event Category”, “Event Action”, “Event Label”, “Event Value” Event Category All events are sent with Event Category named “StoryWidget … Google Universal Analytics gives you the ability to define additional custom dimensions and metrics for tracking, with support for offline and mobile app interactions, and access to ongoing updates. If you're unfamiliar with … To add Google Analytics Custom Events Tracking to your website link you just need to add the following data-variable tags to the HTML of your link: